Adduplex, launched in 2011, is a cross-promotion network targeted at Windows 8 and Windows Phone apps and games. The company claims that today its network is used in more than 3 000 apps and serves tens millions of add impressions.

Recently Adduplex announced that it has raised eur 400 000 in seed financing from Practica Capital for its cross-promotional network to help developers promote and advertise their apps. Bravo, Alan!