Electrolux presents its Ideas Lab – a new global ideas competition, inspiring creative thinking for homes of today and the future.

Electrolux will be calling out for creative ideas that inspire people around the world to enjoy tastier, healthier and more sustainable home cooking in the future. Any idea could be submitted; smartphone apps, food sharing programs, kitchen tools, hacks or fully fledged business ideas. Only the contestants’ imagination will set the limit.

The competition targets consumers and is open for everyone over the age of 18 to join.

By pre-registering on the website, www.electroluxideaslab.com, participants will get access to the full challenge one week before the competition opens for submissions on August 15th.

The full details of the challenge, the competition process, judging criteria and the prize will be revealed on August 15th on www.electroluxideaslab.com.

The winning idea will not only win a €10.000 cash prize, but also a once-in-a-lifetime experience in Sweden. During 5 days in Stockholm, one of the start-up capitals of Europe, the winners will get all the help they need in order to take the idea to the next level.